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Presentation of Pitcairn

Member state: United Kingdom
Surface area (km2): 5.12
Population: around 55
Density (/km2): NA
Capital: Adamstown


Situated in the South Pacific ocean at latitude 25 degrees south and longitude 130 degrees west.


Pitcairn is the only inhabited island of the group of four islands -Pitcairn, Henderson, Ducie and Oeno. Formed by progressive volcanic activity, Pitcairn is rugged and its coastline is almost all steep cliffs, making access from the sea difficult. Flat land makes up less than 8 percent of the total surface. The other islands are low-lying atolls - Henderson, the largest being a world heritage site. The small population of Pitcairn is concentrated above the main access point, Bounty Bay, in the settlement of Adamstown.


A sub-tropical climate where mean monthly temperatures vary from 19 degrees centigrade in august to 24 degrees in February. Average annual rainfall of around 1400mm with august the driest month and December the wettest. Relative humidity usually above 80 percent.

Economic activities

Pitcairners’ main sources of revenue are sales of handicrafts, curios, honey, stamps and coins to cruise ships or through internet marketing. Fish, fruit and vegetables are also traded with passing ships. Steadily increasing tourist arrivals will help to boost newlyestablished businesses such as the café, bakery and tourist accommodation.

Political and administrative status

A non-self-governing territory administered by the UK. The Pitcairn Governor, appointed by HM the Queen, has overall responsibility for administration of the island. A governance restructure in April 2009 established local government divisions on the island. A new Pitcairn constitution, which came into force in March 2010 after full community consultation, confirmed the role of the island council in the local government decisionmaking process.


Primary education is provided by a teacher recruited from New Zealand following the New Zealand curriculum. Students usually move to New Zealand for secondary and tertiary education or access it by remote means through correspondence school. There is no university on Pitcairn.


Pitcairn Islands Tourism development plan

Pitcairn Islands Tourism development is informed by the principles of Sustainable Island Heritage Tourism and relate to the environmental, economic and socio-cultural benefits and risks associated with island tourism development. Establishing a careful balance between these 3 aspects is necessary to ensuring that the Pitcairn Islands’ tourism industry is built with care, for long term sustainability.

It is anticipated that the completed alternative western harbour will significantly increase landed passenger numbers within the next 5 years and beyond. At a local level Pitcairn’s Tourism Development plan allows time and resources for positioning Tourism as the island’s key industry so as to authentically stimulate engagement and ownership of Pitcairn’s tourism product. This entails product and service diversification, supporting and marketing Pitcairn Island’s Accommodation Providers, stimulating private enterprise, the establishment of a Pitcairn Islands Sailing Club, the establishment of a Tourism Information Centre/Office, the establishment of an Arts and Cultural Centre and the development of Pitcairn Islands’ "eco-identity" and eco-tourism product. From a Pitcairn perspective, none of these activities can be undertaken in isolation so the development plan maximises key networks, association memberships, travel trade relations, media relations, profile management via UK & NZ PR companies, inter-divisional collaboration and the creative use of Pitcairn’s existing natural, cultural, historical and built resources.

Capacity management, available resources and marketing strategies are central to the plan. Current UK funding for Pitcairn Islands Tourism development allows for a modest operational budget of NZ$8,694.00 and NZ$11,000.00 for marketing. Relevant marketing strategies and costings, already included in the 2011 MAP, have been factored into the 5 year development plan in anticipation that EU funds will be released.